Social media has gone beyond a tool for merely connecting with friends and writing about how your day went. We have seen rapid changes and growth in the industry and how it has been used for business-related activities.
Posting content of your business on social media can be a challenging task to carry out on your own, especially when you consider the fact that you’ll have to do this every day to keep your customers and potential customers aware of what your business is all about.
In this article, I will show you how you can bank your social media content for release so that you can get rid of the worries of writing or designing content when you’re not mentally or physically ready for it.
1. What do you want your audience to know about your brand?
Before you can begin to create content, you must first decide what you want to tell your audience about your business or brand. Do you want to show them how easy it is to use your products? Do you want them to see how affordable your products are compared to those of your competitors? What exactly do you want them to see?
When you have successfully figured this part out, creating a content bank will be as easy as it can be, because you’re going to be building every content around this idea.
2. Create a content calendar.
Yes, we know you may not always find the time to create content for your social media page; thus, creating a content calendar based on your schedule will be of great help to you. If you don’t know how to create a content calendar, maybe the next point will help you.
3. Gather all your old content and content ideas for new ones.
So, you now have a content calendar that should help you create content at scheduled times. Now, it is time to gather up all the content you had before on the page and the ones you’re yet to post. You’ll need to decide when you want to add one to the bank and when you want to post one to the page.
If you didn’t have any content, or if the page is a new one, start creating some. One thing you should know is that you won’t need to post everything at the same time, or you’ll get your audience confused.
4. Store them and prepare for posting daily.
If you don’t know where to save your content bank, you can open up a folder in your Google Drive and store them there. The goal is to keep them safe because you will need to update and repost some old content after a while. If you have done all these, you have successfully passed the difficult stage. All you have to do now is repeat the process weekly, monthly, or yearly. The benefits of creating a content bank are numerous, and I’ll leave you to find them out on your own.