They say that more than 80% of the educated people in the world are online, so what better way to get the world to see your story than to take it to them? This in no way discounts the effect and importance of traditional media, but to be more factual, social media is taking the crown regarding advertising.
In this article, we’re going to look at the importance of social media in sports team marketing. We’ll look at how social media has been beneficial to other forms of marketing, and why sports will also get a good part of the beauty of it all.
Without even going too far, let’s look at some of the trends on social media that will greatly favor sports marketing.
Social Media Trends
Below are the social media trends that will help sports marketing to thrive online.
1. Live stream
People love to do whatever they want whenever they want it. They don’t worry about how much data they consume while staying updated on the fun things they can discuss with their friends. Having sports and sports shows on live stream will mean that you’re interacting with a percentage of the 3.8 billion internet users who love sports.
2. Live Tweeting
It goes beyond just watching the shows, right? Of course, it does. People follow trends and want to always be first to talk about it. Now, imagine somebody who’s watching a live sports event and wants to let their friends know that they’re following; they’ll write about what’s going on in the event, even while it’s still on.
3. Sharing views and thoughts
One of the fantastic things that make social media more engaging than traditional media is the fact that people can share their opinions whenever they want to. They don’t have to wait for the moderators to pick their calls or read their texts. They just have to pick up their gadgets, turn on their data, and share their views.
Now, if sports lovers keep sharing sports news like that daily, we’ll surely see some improvement in marketing.
How can you improve sports marketing on social media?
There are no two ways about it. Sports marketing must be done on social media if the sports industry wants to get any sales at all. The following are some ways that the industry can improve marketing.
1. include famous athletes in ads
Imagine having the pictures of Lionel Messi or Cristiano Ronaldo in an ad, or having them in a short video ad. Are you already getting excited? That’s precisely how soccer lovers would feel.
2. Promote women’s sports
Although women’s sports are beginning to gain traction, they’re hardly seen on the internet as much as we see the men’s sports. It’s no news that women are the significant popularity boosters. You must carry them along.
3. Feature popular influencers in the sports niche
Social media is a place for connecting and communicating. People love to see people and things that they can relate with. Give that to them.
If these points are followed religiously, sports marketing will be uplifted.